THE TIPPING DEBATE: THREE PERSPECTIVES
Customer. Server. Future owner. Tipping can be both out of control and absolutely deserved.
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DOUG'S NOTEBOOK
THE ARCHIVE.
Turns out I needed a filing system.
Notes from the build, organized by what I was actually trying to figure out.
FILED UNDER
THE TOMATO MARTINI I NEVER SAW COMING
Frozen tomatoes produced a pale-gold brine—and possibly the best martini Doug has ever made.
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THE GREAT SILVER SKIN DEBATE
Beef ribs, pork ribs and the membrane question that may not have one universal answer.
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SHOULD G&C SANDWICH COMPANY SELL HOT DOGS?
A simple menu question becomes a study in cost, speed, identity and why two dogs make more sense than one.
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SOMETIMES THE SECRET ISN'T THE INGREDIENTS
A handful of ordinary spices—and the small technique that changed what they could do.
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BUILDING OWNERSHIP: IT'S NEVER JUST THE ROOF.
A roof, some brick, a paint job—and the realization that owning a building is really a chain of decisions.
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THE PEOPLE BEHIND THE CURTAIN.
The website looks finished. The work behind it never really is.
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FOOD COST ISN'T EVERYTHING.
Thirty percent is useful. It just isn't the whole equation.
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ONE SEARCH. TWO BUILDINGS.
I went looking for one restaurant home. The second building changed the plan.
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THE IDEA.
Before there was a restaurant, a menu or a building, there was this.
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WHY OCONOMOWOC?
After all the miles, this is the place I kept coming back to.
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MOSTLY LUCK.
Right place. Right time. Good people. Planning gets too much credit.
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12
NOTES FILED.