Good Food. Done Right.

We’re building a restaurant the way we think it should be built: deliberately, carefully, and without much interest in doing things just because everyone else does.

G&C BBQ Company — Oconomowoc, Wisconsin

YOU’RE EARLY. THAT’S A GOOD THING.

WE’RE BUILDING A RESTAURANT.
YOU’RE JUST HERE A LITTLE EARLY.

G&C BBQ Company isn’t open yet. In fact, we’re still years away. This site is about everything that happens between having the crazy idea to open a restaurant and eventually turning on the lights for the first time.

Along the way, I’ll be developing recipes, testing sandwiches, making mistakes, changing my mind, learning the business, working with architects, designing commercial kitchens, developing the perfect aesthetic, finding suppliers, hiring a team, and figuring out what G&C should ultimately become. I’m documenting all of it - the successes, the failures, and probably more than a few questionable decisions.

So consider this your invitation to follow along, offer an opinion, and watch G&C take shape one recipe, one decision, and one experiment at a time. If that sounds like your kind of thing, join the list below. I’ll let you know whenever there’s something new worth sharing.

A LITTLE OF WHAT WE’RE WORKING ON

WHAT’S HAPPENING NOW

WHERE WE ARE

THE ROAD AHEAD.

The plan as it stands. The work, in order.

  1. 01IDEA BECOMES REAL
  2. 02FIND—AND BUY—THE RIGHT BUILDINGS
  3. 03LEARN THE WORK
  4. 04PROVE THE CONCEPT
  5. 05SANDWICH DESIGN & BUILD
  6. 06G&C SANDWICH CO OPEN SPRING 2029
  7. 07THE BBQ COMPANY TAKES SHAPE
  8. 08G&C BBQ COMPANY OPEN SPRING 2031
SEE THE COMPLETE BUILD →
VISIT US SOON

IT'LL BE WORTH
THE WAIT.

We're building G&C in Oconomowoc, Wisconsin.
There's still work to do. Quite a bit, actually.

Follow along. We'll save you a seat.