G&C BBQ Company — Oconomowoc, Wisconsin
WE’RE BUILDING A RESTAURANT.
YOU’RE JUST HERE A LITTLE EARLY.
G&C BBQ Company isn’t open yet. In fact, we’re still years away. This site is about everything that happens between having the crazy idea to open a restaurant and eventually turning on the lights for the first time.
Along the way, I’ll be developing recipes, testing sandwiches, making mistakes, changing my mind, learning the business, working with architects, designing commercial kitchens, developing the perfect aesthetic, finding suppliers, hiring a team, and figuring out what G&C should ultimately become. I’m documenting all of it - the successes, the failures, and probably more than a few questionable decisions.
So consider this your invitation to follow along, offer an opinion, and watch G&C take shape one recipe, one decision, and one experiment at a time. If that sounds like your kind of thing, join the list below. I’ll let you know whenever there’s something new worth sharing.
WHAT’S HAPPENING NOW

I THOUGHT I WAS TESTING PULLED PORK.
One cook. Two finishing paths. The pork refused to become just one sandwich.
READ THE TEST →

THE CHEESEHEAD DESERVES MORE RESPECT.
Japanese milk bread, a deliberate cheese blend, and enough restraint to do a familiar sandwich properly.
READ THE TEST →
FOOD COST ISN’T EVERYTHING
READ THE NOTE →
WE DID IT. WE PERFECTED THE CURDS.
Golden, craggy, crisp, and unmistakably handmade. The future BBQ Company gets them.
READ THE TEST →
THE GREAT SILVER SKIN DEBATE
READ THE NOTE →THE FIRST CUT
Preparation usually happens before anybody is watching.
SEEN HERE →THE ROAD AHEAD.
The plan as it stands. The work, in order.
- 01IDEA BECOMES REAL
- 02FIND—AND BUY—THE RIGHT BUILDINGS
- 03LEARN THE WORK
- 04PROVE THE CONCEPT
- 05SANDWICH DESIGN & BUILD
- 06G&C SANDWICH CO OPEN SPRING 2029
- 07THE BBQ COMPANY TAKES SHAPE
- 08G&C BBQ COMPANY OPEN SPRING 2031
IT'LL BE WORTH
THE WAIT.
We're building G&C in Oconomowoc, Wisconsin.
There's still work to do. Quite a bit, actually.
Follow along. We'll save you a seat.



